Apple invites you to buy an iphone XS or iphone XR with a notification
Apple really wants you to buy a latest generation IPhone. The brand has sent a notification to some of its customers, to introduce them to the iphone XS and the iphone XR and (mostly) invite them to buy a template.
“Your new IPhone is ready.” Choose the iphone XR or the iphone XS and speed up your upgrade today with the iphone upgrade Program, can be read in the notification sent by the Apple Store application. To recall, the iphone upgrade Program allows you to have an iphone unlocked every year (covered by AppleCare + insurance) by paying a certain amount of money each month to Apple. This program is available in a handful of countries (United States, United Kingdom, China).
This notification seems to be part of the recent reshuffle within Apple’s marketing teams. For the past few weeks, Apple has been appealing to several employees to find new ideas and to highlight the new IPhone. Rumors evoke disappointing sales, hence the interest for Apple to brag about its smartphones to the public.
The last example was held tonight. The home page of Apple’s website (in the United States only) has been modified to only display the iphone XS and the iphone XR. Apple displays “iphone XR from $449” and “iphone XS from $699” with an asterisk next to it. This indicates that the prices displayed can be obtained if we give an old IPhone to Apple in exchange.